Twitter’s Promoted Accounts will now be featured in the platform’s search results on both desktop and mobile. Along with recommendations of who to follow, Promoted Accounts will natively appear within the “People” section of relevant search queries.
Advertisers are unable to selectively opt-out of this display location in search results, and search queries are chosen automatically based on specified ad targeting. As a result, targeting parameters should be selected even more carefully to ensure the brand reaches the most interested and relevant consumers with Promoted Accounts.
GlobalWebIndex surveyed over 152,000 internet users in 31 markets and found that two out of the three countries with the highest active Twitter user penetration rates were in the Middle East. In Saudi Arabia, 51% of internet users surveyed were active Twitter users, putting it in first place worldwide. The United Arab Emirates ranked third, with 34% of internet users actively using the social network.