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9 May 14
64% of shoppers would like to receive targeted coupons to their smartphones while shopping in-store
Savvy Marketing has released results of its study which found that 65% of shoppers found the idea of receiving targeted coupons to their phones attractive, while 64$ thought receiving coupons while already in-tore would be appealing. The study, which surveyed 1k shoppers, also found favorable results for other ways to use smartphones in the retail environment such as mobile versions of loyalty cards, additional product info, and contest entry. 

Read more on The Drum

64% of shoppers would like to receive targeted coupons to their smartphones while shopping in-store

Savvy Marketing has released results of its study which found that 65% of shoppers found the idea of receiving targeted coupons to their phones attractive, while 64$ thought receiving coupons while already in-tore would be appealing. The study, which surveyed 1k shoppers, also found favorable results for other ways to use smartphones in the retail environment such as mobile versions of loyalty cards, additional product info, and contest entry. 

Read more on The Drum

8 January 14
nycedc:

Retail employment in NYC has grown faster in the last decade than employment of any other industry, accounting for 15% of all new private sector jobs added since 2001. Read in our latest Industry Trends and Insights Report how New York City retains its title as one of the most renowned retail destinations in the world.

nycedc:

Retail employment in NYC has grown faster in the last decade than employment of any other industry, accounting for 15% of all new private sector jobs added since 2001. 

Read in our latest Industry Trends and Insights Report how New York City retains its title as one of the most renowned retail destinations in the world.

Reblogged: nycgov

Tags: retail nyc
22 April 13

Under current law, Internet retailers have to charge sales tax in states where they have a significant physical presence — like, say, a big warehouse. For a long time, Amazon kept warehouses out of big states so it could avoid charging sales tax in those states.

Brick-and-mortar retailers didn’t like this, and started lobbying state governments to push for Amazon to charge sales tax. So Amazon changed its strategy. The company agreed to start paying sales tax in more states — and it started building huge warehouses near major metropolitan areas in those states.

The warehouses meant the company had to start charging sales tax. But having warehouses closer to big cities also allowed Amazon to start offering same-day delivery to millions of customers.

As the FT reported last year, the brick-and-mortar stores got the level playing field they wanted for sales tax. But they also got a new level of competition from Amazon. If the company can make cheap, same-day delivery work, it will eliminate one of the last advantages of physical stores.

Reblogged: kenyatta

11 July 12
22 February 12
14 February 12
10 January 12
Like scotch? Neiman Marcus is giving away a Johnnie Walker private scotch tasting for 20! Enter exclusively on their Facebook page. 

Like scotch? Neiman Marcus is giving away a Johnnie Walker private scotch tasting for 20! Enter exclusively on their Facebook page. 

28 December 11
Style Blogger Nicollete Mason (one of our faves) shares some gorgeous images from Manhattan Retailer Holiday Windows including Bergdorf Goodman
nicolettemason:

New Blog Post! A Very 5th Avenue Christmas: Window Shopping Manhattan’s Holiday Windows…

Style Blogger Nicollete Mason (one of our faves) shares some gorgeous images from Manhattan Retailer Holiday Windows including Bergdorf Goodman

nicolettemason:

New Blog Post! A Very 5th Avenue Christmas: Window Shopping Manhattan’s Holiday Windows…

Reblogged: nicolettemason

14 December 11
AdAge: Neiman Marcus Is Getting Social

Neiman Marcus and sibling brand Bergdorf Goodman have embraced digital and social-media programs in a major way in recent months, with the addition of dedicated internal resources and training for existing employees, as well as a number of digital and social-media campaigns aimed at building the brand’s presence online.

AdAge: Neiman Marcus Is Getting Social

Neiman Marcus and sibling brand Bergdorf Goodman have embraced digital and social-media programs in a major way in recent months, with the addition of dedicated internal resources and training for existing employees, as well as a number of digital and social-media campaigns aimed at building the brand’s presence online.

5 December 11
Not the most innovative program ever but still noteworthy for a brand in the luxury space.
Hugo Boss Drives Foot-Traffic With Foursquare Competition To enter, participants must follow the brand on the location-based social app and use their mobile devices to check-in to a Hugo Boss retail store. Every check-in earns an entry to win an “exclusive shopping experience with a leading style icon in New York.”via PSFK.

Not the most innovative program ever but still noteworthy for a brand in the luxury space.

Hugo Boss Drives Foot-Traffic With Foursquare Competition 

To enter, participants must follow the brand on the location-based social app and use their mobile devices to check-in to a Hugo Boss retail store. Every check-in earns an entry to win an “exclusive shopping experience with a leading style icon in New York.”

via PSFK.


30 November 11
The Holidays are quickly approaching! For the design lover in your life, we recommend checking out the Yanko Design Holiday Gift Guide. And it doesn’t hurt that it features one of our clients, Knoll!

The Holidays are quickly approaching! For the design lover in your life, we recommend checking out the Yanko Design Holiday Gift Guide. And it doesn’t hurt that it features one of our clients, Knoll!

Posted: 12:09 PM
Hermes Launches Interactive ‘Scarf In The City’ Campaign

As part of the Hermès Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London at Harrod’s. Hermès has created a limited edition scarf to celebrate its 20th birthday; every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions in which a team of Hermès stylists will provide advice and demonstrations on the ways in which one can tie a Hermès silk scarf.
There will also be photo sessions to let shoppers capture their new looks. In addition to the pop-up shop, the Hermès Paris Mon Ami campaign will run online with a game called ‘Scarf In the City.’ The game asks visitors to upload images of their favorite scarves in “inspiring, interesting and unique situations” in the city. The site will also post video content and imagery, following on from the brand’s 2010 J’aime Mon Carre project. 

Hermes Launches Interactive ‘Scarf In The City’ Campaign

As part of the Hermès Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London at Harrod’s. Hermès has created a limited edition scarf to celebrate its 20th birthday; every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions in which a team of Hermès stylists will provide advice and demonstrations on the ways in which one can tie a Hermès silk scarf.

There will also be photo sessions to let shoppers capture their new looks. In addition to the pop-up shop, the Hermès Paris Mon Ami campaign will run online with a game called ‘Scarf In the City.’ The game asks visitors to upload images of their favorite scarves in “inspiring, interesting and unique situations” in the city. The site will also post video content and imagery, following on from the brand’s 2010 J’aime Mon Carre project. 

23 November 11

Dogs + Bergdorf Goodman + Holiday. Amazing.

18 November 11
bergdorfgoodman:

Holiday Windows. Happening now. 

bergdorfgoodman:

Holiday Windows. Happening now. 

Reblogged: bergdorfgoodman

13 September 11
The G by GUESS Urban Jungle campaign pits retail locations across the country against each other to see which can obtain the most check-ins in a one month period via Facebook and Foursquare. Consumers who check-in receive discounts on purchases at each location, and the store with the most check-ins will win a special prize. 
All check-in data is visually represented by a custom application which lives on the G by GUESS Facebook page, website, and mobile website.

The G by GUESS Urban Jungle campaign pits retail locations across the country against each other to see which can obtain the most check-ins in a one month period via Facebook and Foursquare. Consumers who check-in receive discounts on purchases at each location, and the store with the most check-ins will win a special prize. 

All check-in data is visually represented by a custom application which lives on the G by GUESS Facebook page, website, and mobile website.

Themed by Hunson. Originally by Josh