The MakeGood: Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social
Recently, it has become more and more important to be well versed in not just the editorial/content/messaging creation but also the technical aspects, SEO best practices, API integration, custom applications, etc. Increasingly, as all media becomes social a clean-cut idea of what is “social media” is being blurred dramatically, so we’re really focusing on the bigger picture; from idea generation to conceptualizing new applications it’s about innovation in the digital space and providing the best experience for our brands’ communities. We do a lot of research and experimentation internally that allows us to ensure our brands are leaders in their industries. A great advantage I have here at Morpheus is access to experts in every discipline of digital marketing (SEO, paid search, display media, etc.). This allows us to create completely integrated campaigns that result in a robust, yet seamless, experience for the user wherever they may be interacting with the brand.