This is your brain on multi-tasking aka working at an agency. 

emergentfutures:

Om Malik - How our Brains respond to Multi-Tasking

Link: http://om.co/2012/01/12/how-our-brains-adapt-to-multitasking/

The MakeGood: Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social

Recently, it has become more and more important to be well versed in not just the editorial/content/messaging creation but also the technical aspects, SEO best practices, API integration, custom applications, etc.  Increasingly, as all media becomes social a clean-cut idea of what is “social media” is being blurred dramatically, so we’re really focusing on the bigger picture; from idea generation to conceptualizing new applications it’s about innovation in the digital space and providing the best experience for our brands’ communities.  We do a lot of research and experimentation internally that allows us to ensure our brands are leaders in their industries.  A great advantage I have here at Morpheus is access to experts in every discipline of digital marketing (SEO, paid search, display media, etc.).  This allows us to create completely integrated campaigns that result in a robust, yet seamless, experience for the user wherever they may be interacting with the brand.

Whither the Click - Long Live Engagement

“comScore maintains that the primary effect of online ads is the exposure itself and not necessarily the act of clicking on it. In ”How Online Advertising Works: Whither The Click?” comScore demonstrates that two-thirds of internet users do not click on any display ads over the course of a month and that only 16 percent of internet users account for 80 percent of all clicks. Furthermore, clickers tend to be younger and less affluent than non-clickers. comScore confirmed that there is a latency effect and branding effect to online advertising, in which users arrive at the advertiser’s website even without clicking.”

MTV has joined tumblr. This should be interesting. 

mtv:

hey tumblr. we’re new. be nice.