About

Tumbling from the office of Morpheus, a full service digital marketing agency.

More Morpheus:
Twitter
Facebook
Foursquare
LinkedIn

Client List
Client News

Createthe Group Tumblr

RSS | Archive | Random

17 August 11
Luxury Daily: Luxury Brands Still Not Completely Grasping Digital Marketing

Luxury marketers are certainly starting off on the right foot by engaging in social media.
Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.

Luxury Daily: Luxury Brands Still Not Completely Grasping Digital Marketing

Luxury marketers are certainly starting off on the right foot by engaging in social media.

Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.

25 July 11
createthegroup:

Scott Forshay, Director of Mobile Strategy @MorpheusMedia, a @CREATETHEGROUP company, shares his thoughts on today’s mobile shopper w/@FashCollective in the piece “Leveraging Mobile to Market in the Moment” http://bit.ly/q9mvje

createthegroup:

Scott Forshay, Director of Mobile Strategy @MorpheusMedia, a @CREATETHEGROUP company, shares his thoughts on today’s mobile shopper w/@FashCollective in the piece “Leveraging Mobile to Market in the Moment” http://bit.ly/q9mvje

Reblogged: createthegroup-deactivated20140

23 June 11
Predictive Model For Luxury Mobile Marketing by Scott Forshay, Director of Mobile at Morpheus Media

Luxury mobile marketing success is realized through an effective chronological sequencing of exclusive value-driven functions that play to the strengths of the mobile medium.  Focus must be given to location recognition, knowledge of the shopper, proactive personalized messaging, a clearly defined consideration path, behavioral rewards, and providing an avenue for sharing within a tightly-knit social graph.  At its most elemental, the predictive model for productive influence in mobile marketing from the consumer’s point of view must be designed within the following framework:
Know my location
Cater to my interests
Engage me through exclusivity
Encourage me to act
Reward me
Allow me to share
Read more here

Predictive Model For Luxury Mobile Marketing by Scott Forshay, Director of Mobile at Morpheus Media

Luxury mobile marketing success is realized through an effective chronological sequencing of exclusive value-driven functions that play to the strengths of the mobile medium.  Focus must be given to location recognition, knowledge of the shopper, proactive personalized messaging, a clearly defined consideration path, behavioral rewards, and providing an avenue for sharing within a tightly-knit social graph.  At its most elemental, the predictive model for productive influence in mobile marketing from the consumer’s point of view must be designed within the following framework:

  • Know my location
  • Cater to my interests
  • Engage me through exclusivity
  • Encourage me to act
  • Reward me
  • Allow me to share

Read more here

27 March 11

Slides from the SXSW presentation "The Last of the Launch Em’ and Leave Em’s" which set out to explore “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”.

Read more at BBH Labs.

15 March 11
Hennessy have launched their Remixed campaign in a big way today - with the focus being a sweepstakes to win a trip to New York for a mixology experience. To support the campaign we partnered with Buddy Media to create the Remixed Tab on Facebook - a great space for fans to engage more deeply with the brand’s content via a variety of interactive and sharable sapplets. 

Visit Hennessy on Facebook and check it out.

Hennessy have launched their Remixed campaign in a big way today - with the focus being a sweepstakes to win a trip to New York for a mixology experience. To support the campaign we partnered with Buddy Media to create the Remixed Tab on Facebook - a great space for fans to engage more deeply with the brand’s content via a variety of interactive and sharable sapplets.

Visit Hennessy on Facebook and check it out.

4 March 11
1 March 11
14 January 11
A treat from our friends at Flowtown!

A treat from our friends at Flowtown!

Themed by Hunson. Originally by Josh