Luxury mobile marketing success is realized through an effective chronological sequencing of exclusive value-driven functions that play to the strengths of the mobile medium. Focus must be given to location recognition, knowledge of the shopper, proactive personalized messaging, a clearly defined consideration path, behavioral rewards, and providing an avenue for sharing within a tightly-knit social graph. At its most elemental, the predictive model for productive influence in mobile marketing from the consumer’s point of view must be designed within the following framework:
Slides from the SXSW presentation “The Last of the Launch Em’ and Leave Em’s” which set out to explore “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”.
Hennessy have launched their Remixed campaign in a big way today - with the focus being a sweepstakes to win a trip to New York for a mixology experience. To support the campaign we partnered with Buddy Media to create the Remixed Tab on Facebook - a great space for fans to engage more deeply with the brand’s content via a variety of interactive and sharable sapplets.