Predictive Model For Luxury Mobile Marketing by Scott Forshay, Director of Mobile at Morpheus Media
Luxury mobile marketing success is realized through an effective chronological sequencing of exclusive value-driven functions that play to the strengths of the mobile medium. Focus must be given to location recognition, knowledge of the shopper, proactive personalized messaging, a clearly defined consideration path, behavioral rewards, and providing an avenue for sharing within a tightly-knit social graph. At its most elemental, the predictive model for productive influence in mobile marketing from the consumer’s point of view must be designed within the following framework:
