Luxury marketers are certainly starting off on the right foot by engaging in social media.
Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.
Scott Forshay, Director of Mobile Strategy @MorpheusMedia, a @CREATETHEGROUP company, shares his thoughts on today’s mobile shopper w/@FashCollective in the piece “Leveraging Mobile to Market in the Moment” http://bit.ly/q9mvje
Luxury mobile marketing success is realized through an effective chronological sequencing of exclusive value-driven functions that play to the strengths of the mobile medium. Focus must be given to location recognition, knowledge of the shopper, proactive personalized messaging, a clearly defined consideration path, behavioral rewards, and providing an avenue for sharing within a tightly-knit social graph. At its most elemental, the predictive model for productive influence in mobile marketing from the consumer’s point of view must be designed within the following framework:
Slides from the SXSW presentation "The Last of the Launch Em’ and Leave Em’s" which set out to explore “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”.
Hennessy have launched their Remixed campaign in a big way today - with the focus being a sweepstakes to win a trip to New York for a mixology experience. To support the campaign we partnered with Buddy Media to create the Remixed Tab on Facebook - a great space for fans to engage more deeply with the brand’s content via a variety of interactive and sharable sapplets.