GUESS Celebrates Valentine’s Day with Facebook E-Cards

The G by GUESS Urban Jungle campaign pits retail locations across the country against each other to see which can obtain the most check-ins in a one month period via Facebook and Foursquare. Consumers who check-in receive discounts on purchases at each location, and the store with the most check-ins will win a special prize. 

All check-in data is visually represented by a custom application which lives on the G by GUESS Facebook page, website, and mobile website.

GUESS is sharing their experience with you at Lollapalooza. Send your pictures to lolla@flavorpill.com to join their photomosaic of Lollapalooza.

GUESS is the latest fashion brand to join Instagram! The brand will be using the platform to document their events and all of the fashions at Lollapalooza in Chicago this weekend. 

createthegroup:

@marcjacobsintl and @burberry made top 15 in the 2011 Fashion Brand Index by Brand Keys Inc., the New York-based brand and customer loyalty research firm. Amy Shea, executive vice president of global brand development at Brand Keys, commented on the survey results saying — “True brands provide meaningful differentiation, which is why so many of the fashion brands consumers feel most engaged with are luxury brands, which have built their houses on emotional meaning” http://bit.ly/m6ixhu. (via @womensweardaily)

Today we launched a fun Instagram program for our client G by GUESS on Facebook!

Their team will be posting behind the scenes photos via the Instagram app to fans from this weekend’s festivities at the G by Guess Oasis Beach Club in Palm Springs, CA. The photos will live on a tab on the brand’s Facebook Page, iframed in from a custom Tumblr account.

G by Guess have launched a contest with Polyvore. Create your best chic concert-going look and you can win a trip to Lollapalooza.