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22 February 12
Great article from The Next Web - For The Love Of Tumblr: Experts Weigh In At Social Media Week
Tumblr, like many startups out there today, focuses on their user first and isn’t worried about a business model just yet– after all, traffic is simply insane. Rumors are swirling, however, that Tumblr is hiring someone to create an analytics dashboard. “They basically need to hire someone to figure out what the hell they’re doing,” one of the panelists joked.

Great article from The Next Web - For The Love Of Tumblr: Experts Weigh In At Social Media Week

Tumblr, like many startups out there today, focuses on their user first and isn’t worried about a business model just yet– after all, traffic is simply insane. Rumors are swirling, however, that Tumblr is hiring someone to create an analytics dashboard. “They basically need to hire someone to figure out what the hell they’re doing,” one of the panelists joked.

18 November 11
The MakeGood: Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social
Recently, it has become more and more important to be well versed in not just the editorial/content/messaging creation but also the technical aspects, SEO best practices, API integration, custom applications, etc.  Increasingly, as all media becomes social a clean-cut idea of what is “social media” is being blurred dramatically, so we’re really focusing on the bigger picture; from idea generation to conceptualizing new applications it’s about innovation in the digital space and providing the best experience for our brands’ communities.  We do a lot of research and experimentation internally that allows us to ensure our brands are leaders in their industries.  A great advantage I have here at Morpheus is access to experts in every discipline of digital marketing (SEO, paid search, display media, etc.).  This allows us to create completely integrated campaigns that result in a robust, yet seamless, experience for the user wherever they may be interacting with the brand.

The MakeGood: Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social

Recently, it has become more and more important to be well versed in not just the editorial/content/messaging creation but also the technical aspects, SEO best practices, API integration, custom applications, etc.  Increasingly, as all media becomes social a clean-cut idea of what is “social media” is being blurred dramatically, so we’re really focusing on the bigger picture; from idea generation to conceptualizing new applications it’s about innovation in the digital space and providing the best experience for our brands’ communities.  We do a lot of research and experimentation internally that allows us to ensure our brands are leaders in their industries.  A great advantage I have here at Morpheus is access to experts in every discipline of digital marketing (SEO, paid search, display media, etc.).  This allows us to create completely integrated campaigns that result in a robust, yet seamless, experience for the user wherever they may be interacting with the brand.

2 November 11
4 October 11
The reason Twitter wants James Franco tweeting is to sell his audience to advertisers. And if it can figure out how to insert a Starbucks tweet into the Francosphere, and prompt people to buy coffee without stifling their intimacy with Franco, Twitter wins. This advertising model is still in the dream stage. But what a dream it is.
17 August 11
Luxury Daily: Luxury Brands Still Not Completely Grasping Digital Marketing

Luxury marketers are certainly starting off on the right foot by engaging in social media.
Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.

Luxury Daily: Luxury Brands Still Not Completely Grasping Digital Marketing

Luxury marketers are certainly starting off on the right foot by engaging in social media.

Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.

4 August 11
11 July 11
27 March 11
16 March 11
Pepsi has announced a new environmentally friendly bottle that will be made from switch grass, pine bark and corn husks. In the future, the company  expects to use other materials, such as orange peels, potato peels, oat  hulls and other agricultural byproducts from its own food businesses.  It is expected to be on shelves in 2012.
Read the full article over at LA Times.

Pepsi has announced a new environmentally friendly bottle that will be made from switch grass, pine bark and corn husks. In the future, the company expects to use other materials, such as orange peels, potato peels, oat hulls and other agricultural byproducts from its own food businesses.  It is expected to be on shelves in 2012.

Read the full article over at LA Times.

Posted: 10:37 AM
7 March 11
1 March 11
Who Buys These Clothes? They Do
WSJ takes a peek inside the closets of shoppers who pay full price for designer’s latest runway looks.

Who Buys These Clothes? They Do

WSJ takes a peek inside the closets of shoppers who pay full price for designer’s latest runway looks.

Posted: 3:14 AM
24 February 11
NY Times article on Dooce’s Heather Armstrong - The Queen Of The Mommy Bloggers

NY Times article on Dooce’s Heather Armstrong - The Queen Of The Mommy Bloggers

Themed by Hunson. Originally by Josh