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Tumbling from the office of Morpheus Media, a full service digital marketing agency.
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Great article from The Next Web - For The Love Of Tumblr: Experts Weigh In At Social Media Week
Tumblr, like many startups out there today, focuses on their user first and isn’t worried about a business model just yet– after all, traffic is simply insane. Rumors are swirling, however, that Tumblr is hiring someone to create an analytics dashboard. “They basically need to hire someone to figure out what the hell they’re doing,” one of the panelists joked.
The MakeGood: Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social
Recently, it has become more and more important to be well versed in not just the editorial/content/messaging creation but also the technical aspects, SEO best practices, API integration, custom applications, etc. Increasingly, as all media becomes social a clean-cut idea of what is “social media” is being blurred dramatically, so we’re really focusing on the bigger picture; from idea generation to conceptualizing new applications it’s about innovation in the digital space and providing the best experience for our brands’ communities. We do a lot of research and experimentation internally that allows us to ensure our brands are leaders in their industries. A great advantage I have here at Morpheus is access to experts in every discipline of digital marketing (SEO, paid search, display media, etc.). This allows us to create completely integrated campaigns that result in a robust, yet seamless, experience for the user wherever they may be interacting with the brand.
“The most obvious emerging trend is how search is now integrating with social media. Prior to the full evolution of social, users dedicated much of their time accessing content on their own through search (browsing the web with intent). Now, there is constant influence of others surrounding users as they browse the web (browsing the web due to influence). Search engines are now adapting to this idea by including the influence of social media sites into their search results. Social behaviors are now impacting search rank and also personalization of search.”
Luxury Daily: Luxury Brands Still Not Completely Grasping Digital Marketing
Luxury marketers are certainly starting off on the right foot by engaging in social media. Not only is it a quick, convenient and cost-effective way to get information out to consumers, it also builds relationships with younger demographics that will benefit the brand when the age group gets older and can start to seriously consider luxury goods.
Pepsi has announced a new environmentally friendly bottle that will be made from switch grass, pine bark and corn husks. In the future, the company expects to use other materials, such as orange peels, potato peels, oat hulls and other agricultural byproducts from its own food businesses. It is expected to be on shelves in 2012.
Read the full article over at LA Times.
Nice breakdown of the Ms. Meyer’s campaign.
Who Buys These Clothes? They Do
WSJ takes a peek inside the closets of shoppers who pay full price for designer’s latest runway looks.
NY Times article on Dooce’s Heather Armstrong - The Queen Of The Mommy Bloggers
