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23 March 14
Wearable tech meets baby. Sproutling.

Wearable tech meets baby. Sproutling.

Posted: 12:00 PM
Tags: SXSW
21 March 14
24 April 13

ICYMI: Google’s Glass presentation at SXSW with a demo and additional details on the Mirror API

14 August 12

SXSW 2013 Panel Picker Time

It’s voting time once again for next year’s SXSW. We have three panels in the running this year and we can use your votes to help push us through the selection process.

Each proposal can receive one vote per user until August 31st. Please give us your thumbs up!

1. Retail, Discovery, and the Path to The Singularity

VOTE!

We are all robots. We walk around with technology in our pockets and this will quickly become more easily integrated with our natural thought processes, habits and movements.

Using these emerging technologies, retailers are beginning to enable new forms of discovery and experiences around their products. They aim to bridge online and offline experiences, enable new interactions with objects and people through “calm” technologies, and build new systems with their own APIs. These adjustments to brand planning and goals present unique challenges to traditional organizations. How should brands align internally to handle these new opportunities and challenges?

Through our exploration of the impending Singularity, we will outline how brands and tech partners are building the future of retail with a focus on these new behaviors.

Questions we tackle:

  1. How will our path to The Singularity impact retailers and social shopping?
  2. With new sources of real time data, how can retailers adjust their tactics to better address the needs of shoppers?
  3. How can retailers prepare for these new experiences and opportunities?
  4. Within an organization, who is responsible for consumer facing technology?
  5. Who should own consumer data? The retailer or platforms?

2. You’re Not Your User

VOTE!

 We’re influenced very heavily by the people we spend most of our time with. And for most of us at SXSWi, that’s others who work in tech and on the web. It can be easy, then, to forget we aren’t “average” and most of the world doesn’t interact with the web like we do.

How do you create a compelling and useful product when you aren’t part of the core group of users? How do you take into consideration how they interact with the product, when making hundreds of decisions on a weekly basis? How do you ensure diversity and how can that help your business grow? How do you escape the tech and web “echo chamber?”

Questions we tackle:

  1. Surveys, talking to customers, and analytics can be useful for determining user needs. How do you get the most out of these tools and methods?
  2. The same tools and methods (surveys, talking to customers, and analytics) can have their own drawbacks as well: You must actually have customers first. They are—by their nature—reactive and hard to use for what your customer will want in six months. They are also unreliable (in customer response, with users telling you what they think you want to hear) or difficult to divine meaning from (in analytics). What other methods are available for getting into the heads of your consumers?
  3. The push to bring more women and underrepresented minorities into tech has brought to the fore how often products that are used across social groups are built by largely white and largely male teams. What benefits does a company see by focusing on diversity in team building?
  4. How early do you bring a member of your core market onto your team? Should that person be a co-founder?
  5. How can product teams and development teams work together to ensure that they’re building a site or product that takes into account how users will actually employ it?

3. You Can Do It: Parent, Spouse, Entrepreneur

VOTE!

Shenan Reed, Chief Media Officer

I have failed. I have succeeded. And I’m going to tell you all about it so that you can do it better. 13 years ago I married the man of my dreams, 11 years ago we started a company together, 9 years ago we had our first child, 5 years ago we had our second child and a little over a year ago we sold our company of over 100 employees and 60 clients. The question I get most often is “How do you do it all?”

Questions we tackle:

  1. How to never let your spouse feel deprived.
  2. How to never let your kids feel deprived.
  3. How to never let your employees feel deprived.
  4. How to never let your clients feel deprived.
  5. How to make yourself feel fulfilled.
Tags: agency sxsw
8 March 12
createthegroup:

SXSW 2012 Here We Go!
We are on a plane heading down to Austin for SXSW right at this very moment!
You can find us mentoring and presenting here:
1. Mentor Session: Diana Hong, Chief Creative Officer of Createthe Group

Monday, March 12th 12:30PMHoliday Inn Town Lake - Lantana B 

2. Fashion and the New Taste Graph

Tuesday, March 13 3:30PM - The Driskill Citadel Room
Cannon Hodge - @bergdorfsManager, Social Media at Bergdorf GoodmanDave Surgan - @morpheusmedia @createthegroup @hamsandwichManager, Digital Media Communications at Morpheus Media: A Createthe Group CompanyElizabeth Canon - @fashcollectiveFounder of Fashion’s CollectiveHilary Peterson - @lyst @hillyjaneVP of Business Development at LystRachel Tipograph - @gap @racheltipographDirector, Global Digital and Social Media at GapSXSW: http://mrphe.us/SXtastegraphSched: http://mrphe.us/xHYJ6jLanyrd: http://lanyrd.com/spgwqPlancast: http://plancast.com/p/8cicFacebook: http://on.fb.me/xuGxQlf

We will also stop by Town Holler Sunday and meet up after the Taste Graph panel at The Driskill Bar.  Hope to you see this week!

createthegroup:

SXSW 2012 Here We Go!

We are on a plane heading down to Austin for SXSW right at this very moment!

You can find us mentoring and presenting here:

1. Mentor Session: Diana Hong, Chief Creative Officer of Createthe Group

Monday, March 12th 12:30PM
Holiday Inn Town Lake - Lantana B 

2. Fashion and the New Taste Graph

Tuesday, March 13 3:30PM - The Driskill Citadel Room

Cannon Hodge - @bergdorfs
Manager, Social Media at Bergdorf Goodman

Dave Surgan - @morpheusmedia @createthegroup @hamsandwich
Manager, Digital Media Communications at Morpheus Media: A Createthe Group Company

Elizabeth Canon - @fashcollective
Founder of Fashion’s Collective

Hilary Peterson - @lyst @hillyjane
VP of Business Development at Lyst

Rachel Tipograph - @gap @racheltipograph
Director, Global Digital and Social Media at Gap

SXSW: http://mrphe.us/SXtastegraph
Sched: http://mrphe.us/xHYJ6j
Lanyrd: http://lanyrd.com/spgwq
Plancast: http://plancast.com/p/8cic
Facebook: http://on.fb.me/xuGxQlf

We will also stop by Town Holler Sunday and meet up after the Taste Graph panel at The Driskill Bar.  Hope to you see this week!

Reblogged: createthegroup-deactivated20140

Tags: sxsw agency news
14 February 12
16 August 11
MORPHEUS MEDIA @ SXSW Interactive 2011
Please vote for our proposed panels for next year’s conference! 
Debunking The Myth Of Digital Luxury 
You Can Do It: Mom, Wife, Entrepreneur 
&
Fashion & The New Taste Graph

MORPHEUS MEDIA @ SXSW Interactive 2011

Please vote for our proposed panels for next year’s conference! 

Debunking The Myth Of Digital Luxury 

You Can Do It: Mom, Wife, Entrepreneur 

&

Fashion & The New Taste Graph

6 April 11

Wrapping up SXSW 2011



A quick post wrapping up some of the sights and sounds from this year’s South By Southwest Interactive. Morpheus Media sent a crew consisting of myself Jeffrey, Dave, Nora, Lee, Naomi and Shenan. Had a great time, and sat in some very interesting talks and panels. I was specifically interested in the Mobile and Emerging Tech panels, and posted up a few notes from them. Here you go:

(Source: Jeffreydonenfeld.com)

28 March 11

Thomas Crossman made this awesome video of SXSW Music by shooting 6000 photos in 5 days of raucous fun.  Bands featured include: Jeff The Brotherhood, Ty Segall, !!!, James Yuill, Gold Panda, SBTRKT, Totally Enormous Extinct Dinosaurs, D.I.M, Spank Rock, and Boys Noize.

Tags: sxsw music video
27 March 11

Slides from the SXSW presentation "The Last of the Launch Em’ and Leave Em’s" which set out to explore “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”.

Read more at BBH Labs.

Posted: 2:13 PM
23 March 11
Nora’s Gary Vaynerchuk wine sample pack that she redeemed for .2 cents via Tasting Room as a Thank You at his SXSW panel arrived today. She’s a little excited, to say the least.

Nora’s Gary Vaynerchuk wine sample pack that she redeemed for .2 cents via Tasting Room as a Thank You at his SXSW panel arrived today. She’s a little excited, to say the least.

Posted: 1:42 PM
Songkick made use the of the online tool Wordle and dropped the names of the bands that performed at SXSW 2011 to show what not to call your band.  Basically, High Black Oh Little Golden King is a name to avoid — or is it?

Songkick made use the of the online tool Wordle and dropped the names of the bands that performed at SXSW 2011 to show what not to call your band.  Basically, High Black Oh Little Golden King is a name to avoid — or is it?

Themed by Hunson. Originally by Josh