Becoming a true fashion accessory, Apple watch graced the cover of Vogue China’s November issue. Apple is trying to position itself as a fashion-forward wearable tech, nothing their collaboration with multiple industry influencers to help design the device’s style.
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Not only did Calvin Klein score the week’s most retweeted moment, when the pop star stripped down to his skivvies at the Fashion Rocks show, but the brand also topped rival labels that have larger social media followings by outpacing them in terms of engagement and reach.
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