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14 March 11
Macy’s recently debuted a QR Code program called “Macy’s Backstage Pass”:

"A mixture of entertainment and fashion, Macy’s Backstage Pass codes will        deliver 30-second films to users’ mobile phones that provide fashion        inspiration, advice and tips. Following the initial video feature, users        will have the option to select longer-length content that will take them        further backstage with each designer or brand."
Will this mega-retailer’s adoption of QR Codes finally push them into mainstream?

Macy’s recently debuted a QR Code program called “Macy’s Backstage Pass”:

"A mixture of entertainment and fashion, Macy’s Backstage Pass codes will deliver 30-second films to users’ mobile phones that provide fashion inspiration, advice and tips. Following the initial video feature, users will have the option to select longer-length content that will take them further backstage with each designer or brand."

Will this mega-retailer’s adoption of QR Codes finally push them into mainstream?

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Themed by Hunson. Originally by Josh