Twitter is kicking off the global rollout of mobile app promotion ads which take users to app downloads, or to the apps themselves tif they’re already installed, via a deep link. Twitter is also unveiling new cost-per-app-click pricing for the unit and a dashboard to track usage.
Throughout the World Cup, when fans tweet a “#” followed by their countries three-letter abbreviation, a flag will appear in the tweet. A major hit during the 2012 World Cup, Twitter announced Tuesday that national hashflags this year as well.
Twitter is experimenting with a new mobile ad feature where users can share a video ad when using a designated hashtag. Users will see a paper clip prompt in their Twitter iOS app when they type the correct hashtag. Right now, this is being tested around the World Cup with Visa & Adidas.