Tumbling from the office of Morpheus, a full service digital marketing agency.
Soon, businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.
Read more about the latest feature here.
Becoming a true fashion accessory, Apple watch graced the cover of Vogue China’s November issue. Apple is trying to position itself as a fashion-forward wearable tech, nothing their collaboration with multiple industry influencers to help design the device’s style.
Read more about the feature here.
Advertising has come a long way since the age of Mad Men. Digital marketing, which was a relatively new practice in the early 2000s, has become increasingly smart and sophisticated in this millennium.
Different forms of advertising — such as native and mobile — are redefining the digital landscape and the way brands engage consumers. An explosion of new devices has caused fragmentation. And data has become an increasingly hot commodity, informing the tactics brands use to reach consumers.
Read the full article here.
Launched by Paul Budnitz in July, new social platform Ello has seen significant growth and press over the past couple of days, likely due to Facebook’s recent change in policy around unverifiable names, driving away a large community of users operating under other names. Sign-up requests have reportedly grown to 31k+ per hour and users joining the platform are greeted with a fairly simple interface.
Ello, with a profile and feed system similar to Twitter and Tumblr, allows users to choose friends to follow and buckets all other users into a “Noise” category. To participate in a conversation, users @reply within a thread, creating a new conversation on a post.
Read more about the emerging platform, here.
Not only did Calvin Klein score the week’s most retweeted moment, when the pop star stripped down to his skivvies at the Fashion Rocks show, but the brand also topped rival labels that have larger social media followings by outpacing them in terms of engagement and reach.
Read the full article, here.
The fifth annual Social Good Summit is upon us, where some of the most innovative minds in social good come together in New York City to discuss ways we can help solve the world’s biggest issues. From climate change to women’s empowerment to global health, there’s an endless array of topics and thought-provoking conversations on the agenda about improving our society.
Read the full article, here.
After being “blown away” at the response from Snapchatters at Electric Daisy Carnival, Lollapalooza and other music festivals to the “Our Story” feature, which pools photos and videos from live events into one feed, the photo messaging application announced Friday that it has expanded the product.
Read more on Mashable.